News

Development of a Destination Brand & Corporate Identity

12 Nov

Kavango Zambezi Online Brand Hub now live

New platform provides assets and branding tools for the Kavango Zambezi

The Kavango Zambezi TFCA has launched a comprehensive online brand hub, providing tourism operators with standardised materials and brand guidelines as part of the destination’s “Rivers of Life” positioning strategy.

The platform, accessible here, houses a range of materials designed specifically for tourism businesses promoting the Kavango Zambezi region. These include downloadable logos in various formats, co-branding guidelines and comprehensive brand guidelines that outline proper usage and application standards.

A video tutorial, below, walks users through the brand architecture and demonstrates practical applications for different types of tourism businesses.

The platform development follows extensive stakeholder consultation conducted throughout 2024, during which tourism operators, national tourism organisations, and conservation partners within the region provided input on their marketing needs and challenges. The resulting resources reflect common requirements identified across the diverse range of businesses operating in the region, from luxury lodges to community-based tourism initiatives.

Brand training and support

The KAZA Secretariat has established support mechanisms to assist tourism operators with implementing the new brand standards. In addition to video tutorials on application of the brand, housed on the online brand hub, virtual training sessions for businesses requiring assistance with brand implementation are available. Please contact the Secretariat’s communication team at  jphiri@kavangozambezi.org for any assistance or to schedule training.

Tourism operators interested in accessing the brand hub can visit https://uncoverkavangozambezi.com/become-a-brand-ambassador/ to explore available resources and begin the registration process. The platform is free to use for all licensed tourism businesses operating within the Kavango Zambezi region.

Quick links:

  • Brand Hub: https://uncoverkavangozambezi.com/become-a-brand-ambassador/
  • Brand Tutorial Video:https://f.io/ZG5E4wbm