Development of a Destination Brand & Corporate Identity

Development of a Destination Brand & Corporate Identity:

The Kavango Zambezi Trans Frontier Conservation Area has launched a comprehensive online brand hub, providing tourism operators across five Southern African nations with standardised materials and brand guidelines as part of the destination’s “Rivers of Life” positioning strategy.

The platform, accessible here, houses a range of materials designed specifically for tourism businesses operating within the Kavango Zambezi region. These include downloadable logos in various formats, co-branding guidelines, social media videos, and comprehensive brand guidelines that outline proper usage and application standards.

A video tutorial, below, walks users through the brand architecture and demonstrates practical applications for different types of tourism businesses.

The platform development follows extensive stakeholder consultation conducted throughout 2024, during which tourism operators, national tourism organisations, and conservation partners provided input on their marketing needs and challenges. The resulting resources reflect common requirements identified across the diverse range of businesses operating in the region, from luxury lodges to community-based tourism initiatives.

Brand training and support

The Kavango Zambezi (KAZA) TFCA Secretariat has established support mechanisms to assist tourism operators in implementing the new brand standards. In addition to video tutorials on the application of the brand, housed on the online brand hub, virtual training sessions for businesses requiring assistance with brand implementation are available. Please contact the secretariat’s communication team at jphiri@kavangozambezi.org for any assistance or to schedule training.

Tourism operators interested in accessing the brand hub can visit https://uncoverkavangozambezi.com/become-a-brand-ambassador/ to explore available resources and begin the registration process. The platform is free to use for all licensed tourism businesses operating within the Kavango Zambezi region.